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Elements and Performance Criteria

1. Interpret marketing and communication channels.
   • Identify and analyse the intent, purpose and relationship between marketing and communication channels.
2. Explain the role of marketing and communication in client and community engagement.
3. Identify and explain ethical practice considerations in marketing and communication.
4. Interpret the role of marketing and communication in client, customer and community engagement.
5. Develop a personal profile.
   • Examine general expectations of clients for a real estate service.
6. Record alignment between personal practice and client expectations.
7. Explain the importance of personal profile in attracting potential clients.
8. Create an ethical personal profile for marketing and communication purposes.
9. Record ways of resolving outstanding matters arising from client expectations.
10. Examine client engagement practices for marketing property
    • Examine general expectations of clients for property marketing.
11. Research and explain how a property is represented to appeal to a client.
12. Analyse and record the alignment between the property profile and marketing approach.
13. Examine marketing and communication channels for community engagement.
    • Identify and analyse community expectations for real estate marketing and communications.
14. Identify and analyse methods used by an agency to engage the community.
15. Analyse and explain the alignment between an agency marketing and communication approach and community expectations.
16. Identify the risks to the agency of poor marketing and communication practices and possible strategies to minimise the risks.
17. Identify and analyse community expectations for real estate marketing and communications.